Friday, September 21, 2012

Who Owns Your Digital Content?

Matthew Worley, Esq.

You can transfer ownership of your iPod when you die, but who owns the music contained on that iPod?  The answer isn’t clear.

Today, consumers are buying more digital content than ever from companies such as Amazon, Apple, and Google.  The content ranges from ebooks to music to movies.  Further complicating matters is that many people store these files in the cloud on those companies’ remote servers.

Whether digital content can be transferred to next of kin through a will depends on ownership.  The difficulty is that many consumers may believe they are “buying” songs or ebooks, but the sellers’ terms of service state that they are merely buying a license, or a “long-term rental,” and the license of that content isn’t transferable. 

Heirs can, however, access a protected online account – as long as they’re given the password in advance.  Otherwise, the heir may have to go to court to gain access. 

The problem is that the law hasn’t caught up with technology.  In order to prevent these transfer problems, digital media owners should plan ahead.  Passwords and online accounts can be passed by a will.  There are even data-inheritance services that have emerged to facilitate this transfer upon the death of the account holder.

This is an unsettled area of the law.  Content sellers have been slow to react partly because this issue only affects a limited number of their customers.   However, as time goes on and more people die the pressure will build for these content sellers to develop clear policies and create practical solutions.

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